A Tale of Two Millimeters: How Apple Discovered That Customers Were Holding Their Phones Wrong (They Were Too Thick)
It was the best of times for Apple shareholders, it was the worst of times for anyone who actually wanted their iPhone to survive a gentle breeze. In the gleaming towers of Cupertino, where the air is thick with the scent of liquid courage and premium pricing strategies, a revolution was brewing. Not the kind … Read more