The $100 Million Delusion Matrix: How The Diary of a CEO Founder Steven Bartlett Uses Data Science to Prove Listeners Desperately Want MORE Advertisements
In what marketing professors are calling “the most innovative interpretation of consumer behavior since tobacco companies claimed smoking was healthy,” Steven Bartlett, founder of podcast phenomenon The Diary of a CEO, has reportedly turned down an estimated $100 million partnership deal because his data analytics convinced him that listeners are secretly begging for more advertisements—just … Read more